Digital Fundamentals 11 E

Digital Fundamentals 11 E

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Digital Fundamentals, 11th Edition, continues its long and respected tradition of offering students a strong foundation in the core fundamentals of digital technology, providing basic concepts reinforced by plentiful illustrations, examples, exercises, and applications.

Object Oriented programming is currently one of the most extended and important paradigms. In this course, we will introduce and cover the fundamentals through the use of Java programming language. The selection of Java as the language for coding is due to its popularity among developers for solving real-world problems. Besides, it will also be utilised in many other courses within the study plan as Redes de Computadores II (Computer Networks II) or Estrutura de Datos (Data Structure), both in the second year.

Fundamental Science Practices describing what metadata are, when their release is required, review and approval of metadata, where to catalog metadata, responsible parties, digital repositories, and digital object identifiers.

The Online Master of Science in Marketing master (OMSM) program has been designed in the heart of Silicon Valley to help students grow into a visionary leader conversant in the burgeoning field of marketing technology, or "MarTech." MarTech describes the applications, interfaces, and tracking technologies that leading-edge marketing organizations use to operate with agility and solve the impossible-seeming marketing problems that arise in the contemporary digital world. Coursework for the MS in Marketing emphasizes all aspects of MarTech, from analytics and customer behavior tracking to social media integration and digital content strategy.

Powerful digital marketing tools demand responsible leaders who will use them ethically, with respect for consumer protection and privacy. With help from Santa Clara University\'s Markkula Center for Applied Ethics, we develop thought-provoking discussions of data collection, customer privacy, and other hot-button marketing issues with global impact today. Students will graduate from the Master\'s in Marketing instilled with the values and perspective necessary to lead the right way in Silicon Valley and beyond.

Programmatic advertising is the software-driven, algorithmic transaction of display advertising space in real time. As advertising rapidly shifts from traditional to digital formats, and as more transacts programmatically within digital advertising, the industry needs technologists who are able to harness this constantly evolving and complex domain. This course will transform programmatic novices into experts who can apply knowledge and experience to real-life scenarios. The course will provide foundational knowledge of the programmatic advertising landscape, an understanding of how it fits into marketing strategy, and the necessary skills to be able to navigate the space from various perspectives. Prerequisite: MKTG 3000. (2 units)

Examines the role of social media in business and brand strategy, digital advertising and overall marketing mix. This class introduces students to the current social media landscape, explores how it can be used for maximum results for both corporate and individual branding, and evaluates which social platforms are the best fit for their organization\'s marketing goals. Topics to be covered will include an overview of platforms, current social media trends and their implications, developing social media strategy, measurement, and challenges. Prerequisite: MKTG 3000. Students may take either this course or MKTG3801 but not both for credit.(2 units)

This course will explore the impact of digital modernization, cyber malice and data privacy mandates on the modern marketer of 2020 and beyond. Businesses are digitally transforming like never before, as new technologies such as machine learning, IoT and adaptive business processes help to transform business models, improve customer experience, modernize workforces and drive new levels of profitability. However, modern digital transformation is disrupting traditional ideas of data privacy, cybersecurity, and business risk that carries serious legal and reputational consequences. One the front lines is the modern marketer, who now must adopt modern MarTech approaches to help businesses thrive, while navigating complex data regulations, security requirements for cloud-based marketing tools and complex and evolving ethical lines brought about by a hyperconnected and immediately consequential technology and business environment. Prerequisite: MKTG 3000. (2 units) 781b155fdc